Client: Pacific Life Insurance
This fully-comped option was presented to Pacific Life Insurance to be used for their “Voyages” campaign. The design portrays a “cruise” motif using a nautical map pattern and cruise ship image. Both the housing device (pictured left) and the teaser pre-mailer (pictured right) incorporated a way for the cruise ship to pop out and add dimension. The teaser also featured a sound chip of a ship horn.